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Anthony Thomas's avatar

Excellent article. Anytime a subject starts to take on political salience on any level, certain terms within just become meaningless Rorschach tests. Suburban and Urban have likely fallen into that category. I think to really draw a proper picture in folks heads, particularly conservatives who tend to be predisposed against anything 'urban', we need to speak fondly of the American 'Main Street' and 'traditional cities' like Paris, Rome, pre-war Chicago and NYC, etc., and talk about how 'technocratic' post-WWII land use and building regulations and practices (setbacks, single-use limits, parking lot reqs, huge streets, etc.) have made it illegal to build in the same style of the folks who built the greatest cities of Western Civilization (conservatives love this stuff).

This is likely the best way to apply the technique of 'Moral Reframing' to urbanism when talking to conservatives; it's the same arguments, but appealing to different values and using their language. You already have the true believers; why preach to the choir when you can secure Converts?

Though, keeping in mind that Substack's model greatly rewards writing for one's existing audience, the best approach is likely for non-conservatives and more urbanism-fluent audiences is likely to just get hyper-specific and use more pictures, while weaving in some occasional moral reframing.

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E2's avatar

"So, walkability is necessary but not sufficient, the surrounding context is critical."

Well, another way to think of it is that context is part of "walkability" for urban purposes. We don't mean just a safe foot path for exercise and nature appreciation, fine as those are; urban walkability requires functional destinations.

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